About.

I’m Claire Son and I have…

  • international design work experiences in Canada, Italy, Brazil, China, Saudi Arabia, and Korea.

  • possess excellent insight into strategic/design thinking, agile, lean UX, change management,inclusive design methodology, cognitive behavioural science and human-centred design, having worked at IBM, RBC, CAMH, The Weather Network, Samsungand Cundari.

  • Practical knowledge and workexperience in the area of UI/UX design, AR/VR/Voiceinterface design, user research,usability testing, proposal processes, communications,publications, video productionand public marketing

  • various awards including RBC Performance Award (2019-2021); Voice Technology Best Offline Hack Award; A' Design Award; CHI 2018 Design Competition; Silver Prize of advertisement for Korea Expressway Corporation; The Award of Minister of Korean Media Rating Board

I am always open to new challenges and meaningful collaborations. Hit me up for future projects!

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My Design Process
with a data-aware mindset.

01. Learn.

Research and gain empathy:

  • Project Goals / Objectives

  • Problem Clarification

  • Target Audience / Needs

  • Market / Competitors / Precedents

  • Functional Specifications

  • Content Requirements

 

02. Think.

Come up with a solution-based design approach to support clients to solve their challenges (ideally co-design!) and achieve business needs.

To make it happen, I have enough time to brainstorm. I focus on humans first, understand people’s needs and ideate effective solutions to meet those needs.

 
 

03. Create.

Use UX and visual strategies to create a better design for everyone.

Ultimately, digital products have to be aesthetically appealing, functional, easy to use, and memorable. To ensure that I value the usability testing with users and open conversation with clients.

 
 
 

04. Iterate, Iterate, Iterate, Iterate, Iterate, Iterate…

Iterate like crazy.

The first idea is never the best and no one size fits all solution. I value using iteration (continuous improvement) based on the data from users’ feedback to quickly optimize and narrow in on the problem that has to be solved.