Web Design
The Weather Network.
Local Weather, Local Consumers.
Every day.
Every day thousands of loyal audiences turn to The Weather Network and MétéoMédia to get the personalized and localized forecasts. The Weather Network produces the weather information for specialty television networks, websites, and applications in Canada, the United States, Ireland, France and Germany.
The Weather Network provides digital advertising solutions that allow clients to reach their target users based on data collected and serve relevant advertising that aligns to their objectives.
The Role.
Web Designer
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Proposal Design / Target Analysis & Solution / Prototyping / Visual Design / Icon Design / Web Design / Front-end Development (HTML, CSS and Javascript) / Marketing / Advertisement Design / Design Guidelines
The Clients.
Targeting Opportunities.
Weather.
Temperature
Condition
Location.
Follow Me
IP targeting
Saved / Favourites
Segmentation.
Outdoor User
Families
Automotive
Content.
Verticals
News
Travel
Demographics.
Gender
Age
Web Sponsorship Designs.
Push Down Dynamic Rich Media.
VEGA
Web Voken.
Trolls (Dreamworks)
Triggering Dynamic Creative with Conversational Ad Unit (Twitter)
Columbia
News Article.
Cabela’s
News Article.
Jaguar
Mobile Overlay Pitch Designs.
The Learning.
It was challenging to arrange the client’s brand advertisements and messaging with weather information tailored specifically for activities & destinations of users’ interests.
Since every single client wanted to create awareness of their brand first, it was hard to negotiate with them to follow The Weather Network’s website brand guideline.
I had great opportunities collaborating sales, marketing, development team and various well-known clients.